FIRST-PARTY DATA AND DIRECT-TO-FAN INFRASTRUCTURE
FIRST-PARTY DATA AND
DIRECT-TO-FAN INFRASTRUCTURE
BECOME YOUR AUDIENCE'S
CENTRE OF GRAVITY
Unify all your channels, partners and audiences in one data network
Turn every interaction into first‑party data, revenue and growth
Distribute digital activations you can measure across your entire network
You're sitting on a gold mine but…
You're sitting on a gold mine but…
IT'S DIFFICULT TO TURN ENGAGEMENT INTO REVENUE
FRAGMENTED ENGAGEMENT
Most audiences engage across disconnected channels, making it hard to own the data or reliably turn behaviour into revenue.
INVISIBLE DATA
INVISIBLE DATA
76% of your audience is invisible, along with the signals that could unlock new value for you, your fans and your partners.
LOST INCOME & GROWTH
When you own both engagement and the data behind it, every action becomes a growth lever: new revenue, higher sponsor and IP value.
UNIFY ENGAGEMENT & DATA. UNLOCK NEW REVENUE.
1
CONTENT DISTRIBUTION ENGINE
Audience-led original content distribution
Build an incentivised content programme
Collect and distribute original content
Centralise direct data and value capture
RDX RACING TEAM
Official fan creator programme
Top Distributors
1.
Oliver F.
1845
2.
Kelly H.
1649
3.
James L.
1386
4.
Katy S.
1197
5.
Jason K.
984
Total Distribution
8,300,678
New Audience
534,867
Direct Engagement
135,864,400
2
IRL-TO-DIGITAL
Track and link offline actions to digital
Gamify real-life events and activations
Transform physical actions into data
Use it to prove value to sponsors and partner
KICKS
Scavenger hunt:
Tigers MatchJoin
Total activated audience
124,863
Partners activated
Acme, RD Studios, Kicks
Free drink at the bar
Scan all three QR codes to earn a reward
Merch stand
Scan
RD Studios stand
Scan
Kicks stand
Scan
4
GAMIFIED SHOPPING
Incentivise spending across channels
Reward audience actions with points
Convert points into discounts across your shop and partners
Increase direct and passive revenue
Partner
Neo Bank
Wallet
5% to 25% discountsResults
No. of audience engaged
864,400
No. of partners engaged
134
Direct Claims
1,345,906
Partner Claims
687,435
Subscription
20% Discount
1500 pts
Merchandise
10% Discount
250 pts
Tickets
5% Discount
350 pts
Gift Card
25% Discount
300 pts
3
DIRECT PARTICIPATION
Interactive drops and co-creation
Get audiences involved in product design
Gamify access to drops and exclusive content
Increase the viability and revenue of collabs
Partner
PANTHEON
OLYMPICS:
Design our team jacket for the Winter OlympicsREWARD:
20% PANTHEON discountJoin
Results
Total activated audience
92,763
Partner's traffic gain
56,843
Discount claimed
42,376
Partner
PANTHEON
You're awesome.
PTH20OFF
We'll release the final design soon.
Enjoy your discount in the meantime.Partner
PANTHEON
1
CONTENT DISTRIBUTION ENGINE
Audience-led original content distribution
Build an incentivised content programme
Collect and distribute original content
Capture first‑party data and value
Top Distributors
1.
Oliver F.
1845
2.
Kelly H.
1649
3.
James L.
1386
4.
Katy S.
1197
5.
Jason K.
984
RDX RACING TEAM
Official fan creator programme
Total Distribution
8,300,678
New Audience
534,867
Direct Engagement
135,864,400
2
IRL-TO-DIGITAL
Turn real‑world actions into digital data
Gamify real-life events and activations
Turn physical actions into trackable data
Use that data to prove value to sponsors
Partner
KICKS
Scavenger hunt:
Tigers Match
Join
Free drink at the bar
Scan all three QR codes to earn a reward
Total activated audience
124,863
Partners activated
Acme, RD Studios, Kicks
Merch stand
Scan
RD Studios stand
Scan
Kicks stand
Scan
3
DIRECT PARTICIPATION
Interactive drops and co-creation
Get audiences involved in creation process
Gamify access to drops and exclusive content
Increase the viability and revenue of collabs
Partner
PANTHEON
OLYMPICS:
Design our team jacket for the Winter Olympics
REWARD:
20% PANTHEON discount
Join
Results
Total activated audience
92,763
Partner's traffic gain
56,843
Discount claimed
42,376
Partner
PANTHEON
You're awesome.
PTH20OFF
We'll release the final design soon.
Enjoy your discount in the meantime.
4
GAMIFIED SHOPPING
Incentivise spending across your ecosystem
Reward online & offline behaviour with points
Convert points into discounts and rewards
Increase direct and passive revenue
